Guggenheim Bilbao
Translation: Chillida, I am tired of tetanus vaccination.Stop working with rusty steel.
Translation: Warhol, I am tired of eating tomato soup every single day.
Project Details
Client: Guggenheim
‘Friends of Guggenheim Bilbao Association’ is a club with special treatment for its members.
“Being a friend of Guggenheim Bilbao is more than knowing the artists, it’s actually living together. Visit them every day of the year for free and discover the good and the not so good of living with an artist.”
Humorous headlines are used to express thoughts of the Friends of Guggenheim Bilbao. These thoughts are reactions to the artists, who are so close to the ‘Friends’ that they refer to them as if they were living together.
The idea of friendship is taken a step further to create a bond between club members and the museum; a fun perspective on the close relationship between the museum, its visitors and the artists of the collection.