Kraft Foods

A Kraft Foods Spain action created for their web and branding relaunch.

True to the campaign concept "me apetece" (which roughly translates into "I crave") potential consumers can order free samples of Kraft snacks to their home. QR tags on the billboard allow users to choose from a variety of products that will be delivered to their homes at no cost after registering with the new webspace "meAppetece.com".

The piece fullfills three core requirements: Increase awareness of Krafts presence in the snacking segment, obtain new marketing contacts and create flow of leads to the new webspace.